A UXer with an MBA, because UX is serious business

Michelle Pakron
Mississippi Secretary of State site
Award-winning Project

award-winning project

Mississippi Secretary of State Website Redesign

UX Analysis & Design, Content Strategy, Information Architecture, UI Design, HTML & CSS, SharePoint Branding & Implementation

UX Activities I Performed

  • Stakeholder Interviews
  • Content Audit
  • Information Architecture
  • Competitive Analysis
  • UI Design

Project Brief

The Mississippi Secretary of State reached out to Mississippi Interactive in late 2013 to contract us to completely redesign their website.

The main goals for the redesign were to:

Content Audit

The project started off with a comprehensive content audit of every page in the site. I analyzed hundreds of pages of hand-written notes that were provided by the different department heads into a plan of action for a new structure. Working with a project manager, we met with each assistant Secretary of State to go over content and functional goals for their specific areas.

Card Sorting Exercise

I conducted an online card sorting exercise with the different stakeholders using Optimal Sort. This exercise, along with the stakeholder interviews and the content audit, led to a list of recommendations for improvement:

SharePoint Integration

As the SharePoint subject matter expert, I built the site in HTML/CSS/JS and then integrated that code within SharePoint 2010. I built new masterpages, page layouts, custom lists, and data view webparts to surface list data throughout the site. I also created an interactive form using a third-party form webpart that connects to a custom workflow that I wrote.

View the technical case study I published on my SharePoint for Designers blog.

Technology + Resources I Used

  • Optimal Sort
  • Dreamweaver
  • SharePoint 2010
  • Fireworks
  • Illustrator

Results

Launched Summer 2014, I designed a fresh look that still reflected the Secretary's branding while being modern and responsive.

The new site has many new features, is mobile-optimized, and features Google Custom Search with several Best Bets loaded to optimize search results. The SharePoint integration allows the site to be easily updated by non-technical staff, assuring that the site is always up to date to provide best in class content to users.

SOS home

Awards

The site has won 2 national design awards: a Gold Hermes award and a Silver Award of Distinction for the Home page from the Communicator awards.

View Deliverables

Wireframe of landing page

SOS wireframe

Above: I designed a wireframe for the site that was used to gain buy-in for the overall layout.

Functional Specification Excerpt

SOS Admin App

Above: Excerpt from specifications I wrote for an admin app that allows SOS staff to easily add press releases from a web-based interface that does not require direct access to SharePoint

Example of a custom data view web part page

SOS Enforcement Actions

Above: In SharePoint, I created a custom list and a custom data view web part to organize and display all of the legal enforcement actions issued by the SOS office. SOS staff updates an Excel-like list and that data feeds the web parts that make up this page.

Another example of a data view webpart-based page

SOS Fees and Forms

Above: I was able to create a full fees and forms directory using SharePoint lists and data view web parts. The columns are user sortable and the content is all fed from a custom list. SOS staff never needs to directly edit this page.


Related Work

ms.gov website redesign

ms.gov Redesign
This award-winning site was a redesign of the state of Mississippi's official state website. Fully responsive, bright, and friendly, with updated content and features.

View case study

Invesco redesign

Invesco redesign + design system
I created a new design system and visual language theat was applied to the corporate and US website redesigns.

View case study